Selling cake decorations online is something that people see as SUPER EASY. It’s not, but it’s definitely a good way to make some added income if you’re a custom cake decorator.
What to start selling.
When I started selling cake decorations online, I began with gumpaste flowers.
That was the most obvious choice for me since I like making them and I was targeting DIY brides who might be making their own cakes.
When you decide what to sell it might take some trial and error to figure out what niche you want to target.
Part of it has to be what you enjoy making, and part has to be the profit margin. (If you don’t know how to price your items, get my custom cake pricing guide. It applies to the decorations too!)
Some of the options for online edible sugar cake decorations are:
- Gumpaste or fondant cake toppers
- Fondant cupcake toppers made with cutters
- Molded 3D cupcake toppers
- Cake decorating sets to do an entire birthday cake
- Gumpaste flowers
- Royal icing decorations
- Hand-formed fondant decorations for cakes or cupcakes
- Jewels, brooches, and pearls
- Cake Sprinkles, Jimmies, and Lay-ons
You can obviously sell more than one of these things, but in my experience, it makes sense to focus on
one or two categories.
In the next couple of months I’m going to go over the pros and cons of some different types of items, including profit margins, how to make the most from that category, and how to ship them safely.
I’ll also talk about marketing and what goes into that side of online sales.
Before you start: Think about what you like making and what you don’t like making. Decide on three or four things that you think you could make and research the average prices they’re going for online using Google shopping.
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